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had been an Air Force serviceman so Nelly, born in Austin, had moved around from base to base as a kid. With his very first single, Nelly essentially defined St. Louis rapper to achieve any level of national prominence after Nelly has been some kind of single-named pop-rap echo - Chingy, J-Kwon, Jibbs, the late Huey. Instead, Domino, living in Long Beach when he got famous, presented as pure California G-funk - even if it’s not that hard, if you squint your ears, to find a sonic connection between the melodic sensibilities of Domino and Nelly. Louis native, but you wouldn’t know it from his music.
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Domino, the soulful sing-rapper who’d had a big hit with “Ghetto Jam” in 1993, was technically a St. Louis had never had a rap hope before Nelly. Everything around him seems to move with him. He moves with a self-assured lope, and he never stops, even for a second. In the video, he’s handsome and athletic and energetic. Instead, he stays right on top of the beat, bouncing along with it, broadcasting pure exhilaration. His voice is strained and raspy, but he never sounds like he’s working. On “Country Grammar,” Nelly takes the Bone Thugs approach to harmony and he sells it like he’s a chitlin-circuit soul singer in 1965. People had sung on rap beats before Nelly his fellow Midwesterners in Bone Thugs-N-Harmony had made a careful and intricate art of it. He namechecks Beenie Man and Onyx and Hannibal Lecter and Billy The Kid. Louis to Memphis, Texas back up to Indiana. He shouts out localities that weren’t on the mainstream-rap map - St. He dizzily weaves through the track, veering shamelessly from one itchy and relentless cadence into the next. says on “Country Grammar” works as a hook. Practically everything the 25-year-old Cornell Hayes Jr. But the voice on the song was new - an exuberant holler, strained and melodic. It was called My Smoking Hayride Festival.“Down Down Baby” worked as pop music in 1959, when the R&B group Little Anthony & The Imperials adapted it into the doo-wop hit “ Shimmy, Shimmy, Ko-Ko-Bop.” And “Down Down Baby” worked again as pop music in 2000, when it seemed to be banging out of the trunk of every third car.īefore “Country Grammar (Hot Shit),” there was absolutely nothing like “Country Grammar (Hot Shit).” Producer James “Jay E” Epperson’s computerized brass-band stutter-step and blinky synth noises were familiar from the New Orleans bounce that Cash Money Records was just then taking mainstream. Louis area to bring something special-not just to St. We partnered with Live Nation and a lot of local businesses around the St. This was one of them. It was supposed to be the first year of my festival that we had been planning for a couple years. Louis because, musically, we don't have that many options. "We started coming into plans on it last year, around the 19th anniversary," Nelly said. "We wanted to do something really dope for the city of St. When talking with Complex, Nelly talked about how he had been planning this performance since last year before COVID-19 forced everything indoors. Louis rapper's diverse catalog.ĭuring Nelly's Verzuz battle against Ludacris in May, fans were enthralled because of all of the nostalgia that both southern artists' songs have. Country Grammar has sold over 10 million copies since its release back in 2000, and is the crown jewel of the St. "Anytime you get a chance to celebrate 20 years, you want to do something that you have never done before - so we are going to rock the Country Grammar album top to bottom,” Nelly said when discussing the event. The livestream will also be broadcasted in a 360-degree format from a studio in Los Angeles. To commemorate the 20th anniversary of his classic project that is now certified diamond, Nelly is performing Country Grammar in its entirety live via YouTube.